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Pop Revolutionaries

Apple and Pepsi’s Super Bowl tv ad: this is brilliant! I’m sure all you people who actually watch tv have already seen this a million times, but I was introduced to its wonders only today thanks to Warren Ellis (who is apparently rather offended by the ad). Two corporations saying “Hey kids, you should download music legally, but hell yeah, way to stick it to the Man!” And they use Green Day’s (quintessential corporate pseudo-punks) cover of “I Fought the Law.” This ad is satirizing, like, everything. Faux-punks like Green Day, real punks like The Clash, corporate copyright hysteria, the pop rebellion of filesharing, corporations who appropriate anti-corporate punk symbolism to promote consumerism, people who rail against corporations who appropriate anti-corporate punk symbolism… Why can’t all evil multinational corporations be this hip and ironic?